We See a World Where Everything Computes and
What’s Next is Extraordinary

It’s a world where technology, apps and data are driving digital transformation, reshaping markets and transforming how we live and work.

We invite you to learn how to take advantage of the next big idea, seize the next new business opportunity and get ahead of the competition.

Don’t miss your chance to accelerate what’s next for your enterprise. Join us at Reimagine 2018 in Dubai on April 23, 2018 and see how we Simplify Hybrid IT, innovate at the Intelligent Edge and bring it all together with HPE Pointnext services.

Highlights 2018

Hewlett Packard Enterprise Reimagine 2018 Dubai


Let’s Explore the Future of Business and IT together

Join us to learn more about how Hewlett Packard Enterprise can help you turn your ideas into revenue faster than ever before.

With seismic shifts taking place in IT, the future will always belong to companies that push the boundaries of what’s possible. HPE enables enterprises to accelerate innovation and time to value as well as helping you to optimize your current environments by:

Making hybrid IT simple

Hybrid IT

Learn how to make Hybrid IT simple, so your data and applications are always optimized and agile without compromising performance, security or control. With your right mix of Hybrid IT in place, powered by software-defined infrastructure and delivered as a service, your enterprise will be ready to accelerate innovation and thrive in our digital world.

Making hybrid IT simple

Intelligent Edge

Explore how to power the Intelligent Edge in a mobile-first world, to transform your customer experiences, workplaces and operations to drive more engagement, efficiency and profitability. As you generate more and more data at the edge, we’ll show you how to create value and context by putting IoT into action across your enterprise. And, whether your project is about mobile or IoT, learn how to protect your high value assets against today’s external and internal threats.

Making hybrid IT simple


Meet the experts who can make it all happen. In every corner of the world, HPE Pointnext and our global ecosystem of partners are here and ready to accelerate your transformation. Leverage our deep expertise and our leading portfolio of software solutions for subscriber data management, telecom analytics, OSS, BSS, network and digital video services and IoT. Exploit our rich ecosystem of partners for new services.


8:30 - 9:30
Arrival, Registration & Refreshments
9:30 - 10:00
Welcome & opening keynote: Innovation to succeed in a world where everything computes
Johannes Koch - Fabio Fontana
10:00 - 10:30
End User Keynote speech
Farid Faraidooni
10:30 - 11:00
Transforming your systems of records: the strategic role of Blockchain
James Cohen
11:00 - 11:30
Artificial Intelligence explained. The HPE Story.
Sorin Cheran
11:30 - 11:45
Coffee Break - Exhibition Area
11:45 - 12:30
The Digital Enterprise: The reality of Digital Transformation CEO Panel discussion moderated by IDC
12:30 - 12:40
Transition to Breakout sessions & Exhibition Area
12:40 - 13:20
Making Hybrid IT simple: Accelerating innovation in the Hybrid IT world
Lorenzo Gonzales
Power the Intelligent Edge

HPE Pointnext - Services to Accelerate your Digital Transformation
Chris White
13:20 - 14:00

Suse - From Slideware to Reality
Sandiip Chabra
Vmware - Re-imagine the Modern Data center
Kelly Latza
14:05 - 14:20
Closing Session

Travel information


Join us in Dubai

Atlantis Hotel, Palm Jumeirah
Crescent Rd, Dubai
United Arab Emirates

Event Sponsor

Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

Event Partners


  • Farid Faraidooni
    Farid Faraidooni Deputy CEO Emirates Integrated Telecommunications Company (EITC) Read more
    Mohamed Al Zaabi
    Mohamed Al Zaabi Chief Executive Officer, Miral Read more
    Maha Rashad
    Maha Rashad CEO, Egyptian Information Technology Industry Development Agency (ITIDA) Read more
    Mohammed Shael Al Saadi
    Mohammed Shael Al Saadi CEO Corporate Strategic Affairs, Department of Economic Development Read more
    Johannes Koch
    Johannes Koch Vice President Enterprise Group and Managing Director, Central and Eastern Europe, Middle East and Africa Hewlett Packard Enterprise Read more
    Jyoti Lalchandani
    Jyoti Lalchandani Group Vice President, Regional Managing Director, IDC Middle East, Africa, & Turkey Read more

  • Fabio Fontana
    Fabio Fontana Vice President, Managing Director for Middle East Hewlett Packard Enterprise Read more
    James Cohen
    James Cohen Chief Architect, Blockchain HPE Pointnext - Hewlett Packard Enterprise Read more
    Sorin Cheran
    Sorin Cheran Technology Strategist, PhD Hewlett Packard Enterprise
    Chris White
    Chris White Worldwide Sales Director, GreenLake Hewlett Packard Enterprise Read more
    Lorenzo Gonzales
    Lorenzo Gonzales Strategist and Enterprise Architect Hewlett Packard Enterprise Read more
    Kelly Latza
    Kelly Latza Software Defined Storage Regional Leader, Middle East, Turkey & Africa Vmware Read more
  • Cenk Ersoy
    Cenk Ersoy Technical Solutions Professional, MEA Microsoft Read more
    Sandiip Chabra
    Sandiip Chabra Channels & Alliances Partner Manager, Middle East & Levant SUSE Read more

Reimagine 2018

Dubai April 23, 2018

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